Flash Cupcakes


The College of Design atrium was overtaken by cupcakes this morning. It’s intriguing how we react to unusual and unexpected situations like this and how they can alter our normal social instincts – such as not eating random food that someone else left out in public. But with such a large quantity, they must be ok, right? Occasions like this make me love being in a design college – I don’t think you’d see this going on over at Coover or Gerdin. If you’re on campus this morning, definitely come by check it out and have a cupcake!

Flash Cupcakes from Brady Dorman on Vimeo.


  1. I also love how nobody thinks to look up and see if anyone is watching them! Even designers forget to look up.

    This was really like a nice diagram/movie of “permissions”. At first, people look, but stay far away. Then one person breaks the plane and everyone makes a mad dash for a cupcake…then they are unsure again.

    Like vultures…

  2. Interesting…

    If nothing else, it’s an excellent cupcake advertisement.

  3. So, what are you saying about engineers?! Did you have something to do with this, or did you just happen to be in the right place at the right time to get the video?

  4. Brady Dorman

    February 18, 2011 at 9:50 pm

    Right time, right place. Anticipation had been building for a week or so with cupcake wrappers and signs around the building. They were put out around 9am and many still were there by lunch time. By then people began pushing the remaining cakes to one side of the tables and began to re-inhabit the space. I sat down there for a while at lunch time and people would come up and ask me if they could have them, as if I was now in control of the cupcakes at my table.

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